About Me
Good design removes
the distance between an
idea and the person
it's meant for.
(THE APPROACH)
I am JT, an Emmy-winning designer and creative lead working across brand systems, motion, campaigns, live experiences, and visual storytelling.
I think in stories first. Before there is an asset, a layout, a frame, or a system, I am looking for the thread: where the audience begins, what they need to understand, what they need to feel, and what will help the idea become clear enough to move.
That way of thinking started in broadcast and motion, where timing, hierarchy, and sequence have to work in seconds. There is no room for decoration that does not serve the moment. Every transition, title, graphic, and beat has to help someone understand what is happening before their attention moves somewhere else.
Over time, that instinct moved into larger systems: brand campaigns, enterprise pursuits, event environments, digital experiences, and creative work that has to hold together across teams, channels, rooms, and deadlines. I have learned that strong design is rarely just about making something look finished. It is about giving an idea enough structure, feeling, and direction to survive the complexity around it.
My work sits between strategy and execution. I shape the idea, the visual language, the sequence, and the system behind the work, then help carry it into the places where people actually encounter it: screens, stages, campaigns, presentations, environments, and moments of decision.
As a leader, I value clarity over control. The best creative direction does not make every choice for people. It gives the team a shared story, a clear frame, and enough trust to bring stronger thinking forward.
The goal is simple: reduce confusion, create belief, and make work that people can understand before they have to explain why it matters.
Impact
10+
YEARS OF SENIOR CREATIVE EXPERIENCE
$200M+
IN BUSINESS INFLUENCED
1,609%
ENGAGEMENT GROWTH
4.9/5
SATISFACTION SCORE
Trusted by founders, creative teams, and growing brands that need clear direction.
- “
JT brought a level of strategic clarity to our rebrand that we didn't expect from a designer. He didn't just make things look better. He helped us understand what we were actually trying to say, and then he made sure every visual decision reinforced that. Our brand recognition went up 20 percent in the first quarter, and that's because the thinking was sound underneath it all.
Morgan Ellis
Senior Partner, Marketing
- “
Managing a live event is chaos. JT made it feel structured. He consulted on everything from stage graphics to wayfinding to digital signage, and because he'd thought through the system beforehand, decisions moved fast. We added 26% more attendees to our largest event, and his creative direction was part of that.
Caroline Mercer
Events Junior Partner
- “
I've worked with a lot of designers. Most deliver assets. JT delivered strategy that became assets. He didn't just design a system. He helped us understand why we needed one, what it should solve, and how to maintain it as we grow. That's the difference between a vendor and a partner.
Lauren Caldwell
Senior Principle Designer
- “
I worked under JT as a contract designer at Flexential for two years, and his leadership made a lasting impression. He brought clarity, creativity, and strong art direction to brand development, motion graphics, 3D work, and the FlexAnywhere™ launch. Just as importantly, he created a collaborative environment where designers could do strong work and grow.
Victoria Hayes
Senior Designer, Contract
- “
JT led our design overhaul during a restructuring period when we'd lost people and momentum. He didn't just rebuild the team. He rebuilt how we work. The intake system he designed cut our project turnaround in half, and the team actually wants to come to work now. That's leadership, not just design.
Jonathan Pierce
Senior Vice President, Marketing
- “
I have worked with JT on two different teams and his creativity is amazing. He takes an idea and makes it into something even better than you could have imagined - whether it's design, video or motion graphics. We put together a Livestream of a data center groundbreaking with little equipment and resources that looked amazing and attracted more than 1000 leads. He's a joy.
Allison Hart
Vic President, Product Marketing
(AWARDS)
Journal
7
